The Impact of Financial Knowledge and Attitude on Saving Behavior: Personal Financial Management in College Students

Abstract

This study aims to examine the influence of financial knowledge and financial attitude on saving behavior among university students. A quantitative research approach was employed using primary data collected through an online questionnaire distributed to 200 student respondents. The data were analyzed statistically to evaluate the relationships among the study variables. The results indicate that financial knowledge has a positive and significant impact on both financial attitudes and saving behavior. Likewise, financial attitude shows a positive and considerable influence on saving behavior, indicating that students who possess stronger financial understanding and more positive attitudes toward money tend to demonstrate better saving habits. These findings highlight that cognitive factors (knowledge) and affective factors (attitude) jointly shape individual financial behavior. The study contributes to the behavioral finance literature by reinforcing the importance of financial education in fostering responsible money management and long-term financial planning among young adults.